Our marketing group includes industry experts and technical product managers, as well as teams around the world creating and producing marketing programs, campaigns, and communications.

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Meet the Marketing Teams

Product Marketing

Product marketing managers work closely with software development and sales to drive market opportunities for new and existing products. With knowledge of MathWorks products as well as customer needs, they:

  • Prioritize and define product functionality with product development teams, and serve as subject matter expert for the product area
  • Identify and drive new market opportunities
  • Synthesize information about the market landscape, customer problems, and competitive products
  • Develop technology road maps and product plans
  • Create annual product plans and release plans, including positioning and marketing programs
  • Provide tools, support, and direction for sales teams
  • Create web and program content for customers, prospects, and customer-facing teams
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Industry Marketing

Our industry marketing managers combine deep technical domain knowledge with clear vision for market and product development. Important skills include the ability to:

  • Identify and incubate new market segments
  • Evangelize MathWorks products
  • Coach our sales teams on industry trends and technologies
  • Look for the white spaces and underpenetrated segments
  • Quantify market opportunities and develop business strategies
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Education Marketing

More than 5000 colleges and universities around the world use MATLAB and Simulink for teaching and research. The Education Marketing team works with professors, researchers, and students worldwide in a range of academic disciplines.

Join the team that's helping the next generation of engineers and scientists to change the world. Use your skills to:

  • Create and execute marketing programs to drive the successful use of our products with faculty, students, and researchers
  • Engage students with competitions and support them with software, training, and mentoring to tackle the same technical issues as professional engineers
  • Evangelize and drive greater adoption of our tools in education
  • Develop new products and business models to reach new markets and opportunities
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Marketing Communications

Attract. Engage. Convert. Use your analytical and creative powers to:

  • Run marketing programs across the web, social platforms, and other digital channels
  • Work cross-functionally to build compelling content, deploy campaigns, and analyze business impact
  • Collaborate with sales and marketing teams around the world
  • Create awareness and demand-generation programs targeting engineers, scientists, students, and researchers
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Marketing Services

Support Marketing with Partnering, Acquisitions, Analytics, Design, and Process

  • Execute digital marketing programs that support sales and marketing objectives
  • Manage our website and help visitors effectively learn, purchase, and use MathWorks products and services
  • Research and engage technology partners to accelerate customers' success
  • Identify technology acquisition targets that align with strategic growth areas for the company
  • Support Marketing with performance measurement, marketing systems, and data
  • Provide creative services including visual design, content development, video production, and web development
  • Examine and report on web analytics, working with stakeholders to use web analytics to refine marketing programs
  • Support the marketing teams with learning and development resources
  • Optimize and manage core business processes
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